NPR Reinstates Sponsor Messages in Omaha Congressional Race Article

NPR has made significant changes to its article on the Omaha congressional race, reinstating sponsor messages that were previously removed. The updated article now includes a new introduction by host Mary Louise Kelly, discussing the significance of the Nebraska district's ability to vote across party lines. The reinstated sponsor messages also include a call to action, encouraging readers to become NPR sponsors. This change is notable as it introduces a clear promotional element to the article, potentially shifting the focus from the independent coverage of the congressional race to NPR's fundraising efforts. This development may impact readers' perception of the article's neutrality and objectivity, as it blurs the lines between editorial content and sponsorship. The reinstatement of sponsor messages is a change that merits attention, as it alters the tone and purpose of the article, potentially influencing how readers engage with the content.

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+ Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu --> Newsletters NPR Shop Close Navigation Menu Home News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Culture Expand/collapse submenu for Culture Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Gaming Music Expand/collapse submenu for Music Tiny Desk New Music Friday All Songs Considered Music Features Live Sessions Podcasts & Shows Expand/collapse submenu for Podcasts & Shows Daily Morning Edition Weekend Edition Saturday Weekend Edition Sunday All Things Considered Up First Here & Now NPR Politics Podcast Featured Wait Wait...Don't Tell Me! Fresh Air Wild Card with Rachel Martin It's Been a Minute Planet Money Get NPR+ More Podcasts & Shows Search Newsletters NPR Shop Tiny Desk New Music Friday All Songs Considered Music Features Live Sessions About NPR Diversity Support Careers Press Ethics Omaha's U.S. House race will test candidates' ability to reach beyond party lines Omaha, Neb., is home to a toss-up Congressional race this year. Voters have shown a willingness to vote for moderate candidates from both parties, but has the definition of a moderate now changed? Elections Omaha's U.S. House race will test candidates' ability to reach beyond party lines May 12, 20265:35 PM ET Heard on All Things Considered From By Clay Masters Omaha's U.S. House race will test candidates' ability to reach beyond party lines Listen &middot; 4:35 4:35 Transcript Toggle more options Download Embed Embed "> <iframe src="https://www.npr.org/player/embed/nx-s1-5815289/nx-s1-9767506" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> Transcript Loading...
Omaha, Neb., is home to a toss-up Congressional race this year. Voters have shown a willingness to vote for moderate candidates from both parties, but has the definition of a moderate now changed?
+ Sponsor Message MARY LOUISE KELLY, HOST: A few hundred miles south, there's a place in Nebraska that's known for not being predictable when it comes to how voters cast their ballots. We're talking about Nebraska's second congressional district. It's not a lock for Republicans, despite the state being red. In the run-up to the midterm elections, we asked Minnesota Public Radio's Clay Masters to help us learn more about the political leanings of voters across the Midwest. And our first stop is the city of Omaha.
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+ (CROSSTALK) CLAY MASTERS, BYLINE: High school students gather at Central High in downtown Omaha on a recent Saturday morning. They're eating doughnuts and drinking orange juice before heading out to pick up trash in the city. Omaha Mayor John Ewing Jr. is here to thank them for their volunteer work. UNIDENTIFIED PERSON: She was too embarrassed to say anything to you, so (laughter)... JOHN EWING JR: Thank you. Well, thank you for being here through the day. And thank you for doing that. I truly appreciate it. MASTERS: Ewing is not on the ballot this go round but whose defeat of a three-term incumbent Republican by nearly 14 points last year does say something about voters in this congressional district. Jimmie Foster is a teacher at this school and is supervising the student cleanup. Foster says he wasn't necessarily surprised that Ewing defeated incumbent Republican Jean Stothert in the officially nonpartisan race. JIMMIE FOSTER: It was more of just an oh, and that was kind of like, oh, all right. Usually, unless there's something major, controversial happen (ph), I just assume the incumbent's going to win again. So that was it. So (laughter)... MASTERS: Ewing has been a name in Omaha for years. He was a deputy chief with the city police department and served as county treasurer. Ewing says he sees himself as a public servant, not as a politician, and that voters here are not so polarized. EWING: I believe that the vast majority of voters are somewhere in the middle. MASTERS: The city is known for not leaning as far right when compared to Nebraska as a whole. While Republicans in this congressional district have the most registered voters, Democrats and independents combined outnumber them. Ewing has advice for those running for Congress this year. EWING: If you appeal to them and you give them that message, and you show them that you can do it based on what you've done in the past and your willingness to partner across party lines and all of the other artificial things that divide us, you can win. MASTERS: Voting across party lines is something the incumbent Republican representing this district says he's done. In an interview last year announcing his retirement, Representative Don Bacon told Omaha ABC affiliate KETV he's not afraid to go against his party. (SOUNDBITE OF ARCHIVED RECORDING) DON BACON: I think I've been able to show that I'm not a Republican first. I'm a Christian, conservative - or a Christian American. Somewhere over here, I'm Republican. But I've been willing to take tough votes, whether it's certifying the election, which I believe was constitutional. MASTERS: Taking those tough votes that buck President Trump is increasingly rare. Bacon supported bipartisan bills like the 2021 Infrastructure Act. He thinks that's helped him in a district that has a strong number of Democratic and nonpartisan voters. There's a competitive primary on the Democratic side to replace Bacon in Congress. While a more moderate candidate has won here, politics is increasingly polarized. At a busy Omaha intersection, voter Daniel Vecellio is walking out of a new public library here. He considers himself far on the left but questions whether the term moderate really means anything anymore. DANIEL VECELLIO: It's really hard to define what moderate is between, like, what the outward appearance of moderate is versus what I think, moderate positions or overall popular positions actually are. MASTERS: Another big race voters across Nebraska will weigh in on this November? - a U.S. Senate race where incumbent Republican Pete Ricketts is running for reelection. There's an independent candidate who thinks he can win by taking the center lane. DAN OSBORN: I don't put a whole lot of stock into colors and letters next to names. MASTERS: This is Dan Osborn. He gave Nebraska's other Republican senator a run for her money in the 2024 election when there were no Democrats running. Despite Osborn's loss, he says he connected with voters from both major political parties. OSBORN: We agree mostly on 90% of the issues. It's - you know, it's the wedge issues that they want to keep us divided on where the struggle comes in. MASTERS: In this state that's reliably Republican, Nebraska's second congressional district remains one of the few places in the country where persuading voters across party lines could still make the difference. For NPR News, I'm Clay Masters in Omaha. (SOUNDBITE OF TIWA SAVAGE SONG, "LOST TIME") Copyright &copy; 2026 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information. Accuracy and availability of NPR transcripts may vary. 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