Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu --> Newsletters NPR Shop Close Navigation Menu Home News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Culture Expand/collapse submenu for Culture Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Gaming Music Expand/collapse submenu for Music Tiny Desk New Music Friday All Songs Considered Music Features Live Sessions The Best Music of 2025 Podcasts & Shows Expand/collapse submenu for Podcasts & Shows Daily Morning Edition Weekend Edition Saturday Weekend Edition Sunday All Things Considered Up First Here & Now NPR Politics Podcast Featured Wait Wait...Don't Tell Me! Fresh Air Wild Card with Rachel Martin It's Been a Minute Planet Money Get NPR+ More Podcasts & Shows Search Newsletters NPR Shop Tiny Desk New Music Friday All Songs Considered Music Features Live Sessions The Best Music of 2025 About NPR Diversity Support Careers Press Ethics How much does it cost to make an Easter basket this year? We find out How expensive is it to make an easter basket this year? NPR went to two stores in the D.C. area to find out. National How much does it cost to make an Easter basket this year? We find out April 3, 20264:44 AM ET Heard on Morning Edition By Hosts How much does it cost to make an Easter basket this year? We find out Listen · 2:04 2:04 Transcript Toggle more options Download Embed Embed "> <iframe src="https://www.npr.org/player/embed/nx-s1-5771570/nx-s1-9715428" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> Transcript How expensive is it to make an easter basket this year? NPR went to two stores in the D.C. area to find out. Sponsor Message
A MARTÍNEZ, HOST:
Today is Good Friday, which Christians observe on the way to Easter Sunday this weekend.
STEVE INSKEEP, HOST:
Easter is also, of course, the day when the Easter Bunny fills many children's baskets. And according to the National Retail Federation, the bunny will have to spend more to fill the basket this year.
MARTÍNEZ: Or an adult nearby that can fill the basket, too (laughter).
INSKEEP: What? What are you talking about?
MARTÍNEZ: Well, the Easter...
INSKEEP: The bunny does this.
MARTÍNEZ: If the bunny can't do it...
INSKEEP: (Shushing).
MARTÍNEZ: ...An adult will do it.
INSKEEP: OK, go.
MARTÍNEZ: Now, two of our producers hopped out to check out this finding. Our colleague Kaity Kline started at a grocery store in downtown Silver Spring, Maryland.
KAITY KLINE, BYLINE: The star of the show, the Lindt chocolate bunny, is $7.29. Classic jelly beans, $2.69 each. So one pack of Peeps, $5.49.
AUTOMATED VOICE: Your total is 54.90. Please select your payment.
MARTÍNEZ: Our producer Nia Dumas went to a big-box store in D.C.
NIA DUMAS, BYLINE: We're going to get the jumbo eggs. Chocolate eggs, chocolate Creme Eggs, are 5.29.
(SOUNDBITE OF CHECKOUT BEEPING)
UNIDENTIFIED CASHIER: Sixty thirteen.
DUMAS: Thank you so much.
MARTÍNEZ: All that sugar sounds scrumptious.
INSKEEP: (Laughter).
MARTÍNEZ: David Branch (laughter) - industry group called the Wells Fargo Agri-Food Institute says there's a reason prices are up.
DAVID BRANCH: We had multiple years of lower crops in the primary cocoa-growing regions. And with that shortage, the price of cocoa went up.
INSKEEP: And when it comes to chocolate, that leads to some Easter shrinkflation.
BRANCH: The size of those candy bars has dropped, but the price is the same. So essentially, instead of trying to raise the price too much, they just shrunk how much goes in it, in the bag, to keep the price steady for people.
INSKEEP: So Mr. Branch suggests loading up on jelly beans and Peeps instead.
MARTÍNEZ: (Laughter).
INSKEEP: Nah. Prefer chocolate.
(SOUNDBITE OF MUSIC) Copyright © 2026 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information. Accuracy and availability of NPR transcripts may vary. Transcript text may be revised to correct errors or match updates to audio. Audio on npr.org may be edited after its original broadcast or publication. The authoritative record of NPR’s programming is the audio record. Facebook Flipboard Email Read & Listen Home News Culture Music Podcasts & Shows Connect Newsletters Facebook Instagram Press Public Editor Corrections Transcripts Contact & Help About NPR Overview Diversity NPR Network Accessibility Ethics Finances Get Involved Support Public Radio Sponsor NPR NPR Careers NPR Shop NPR Extra Terms of Use Privacy Your Privacy Choices Text Only Sponsor Message Sponsor MessageBecome an NPR sponsor (function () { var loadPageJs = function () { (window.webpackJsonp=window.webpackJsonp||[]).push([[22],{1167:function(e,n,c){e.exports=c(323)},323:function(e,n,c){"use strict";c.p=NPR.serverVars.webpackPublicPath,Promise.all([c.e(1),c.e(2),c.e(3),c.e(4),c.e(84)]).then(function(e){c(3),c(1140),c(116),c(94),c(52),c(493),c(239),c(102),c(104),c(1141),c(143),c(1142),c(238),c(48),c(1143)}.bind(null,c)).catch(c.oe)}},[[1167,0]]]); }; if (document.readyState === 'complete') { loadPageJs(); } else { window.addEventListener('load', function load() { window.removeEventListener('load', load, false); loadPageJs(); }); } })();